Lessons and examples:
- Gaze heuristic.
- Desire also indicated by gaze
- Limit choice/options to 6-7.
- Advertising - males use one argument, women use multiple arguments/views.
- First choices are often best.
- Everyone on the same plane - single floor.
- Start on an equal footing.
- Daily informal social gatherings.
- Shared success.
- Open door management.
