Gut Feelings - Gerd Gigerenzer

Lessons and examples:

• Gaze heuristic.
• Desire also indicated by gaze
  
• Limit choice/options to 6-7.
• Advertising - males use one argument, women use multiple arguments/views.
• First choices are often best.

Team building:

• Everyone on the same plane - single floor.
• Start on an equal footing.
• Daily informal social gatherings.
• Shared success.
• Open door management.